What a brand is on iPlaySkillz
A brand is a first-class record: its own domain, theme, feature toggles, legal pages, language overrides and wallets. Every ledger row, deposit, redemption and player record is scoped to that brand. Admins filter every module by brand, so one team can run several products without balances or players crossing between them.
Brand wizard
Identity, domains, theme, features, legal and CMS, economy references, checklist and activation in eight steps. No code deploy to launch.
Custom domains
Point your domain; the platform verifies CNAME and TXT records and keeps activation gated until they pass.
Theme and content
Skins and theme presets, a homepage composer with blocks, landing-page builder, banners and per-brand copy. Multi-language content with per-brand overrides, managed by admins.
Company data, one source
Legal name, company number, registered office, footer disclaimer and copyright are set once per brand and propagate into legal pages and the footer.
The back office behind every brand
Forty-plus admin modules, each filtered by brand: users and wallets, KYC and withdrawals, promotions, retention and journeys, tournaments and Arena, skill-game scoring rules and telemetry, geo rules, translations, themes, roles and permissions, audit logs. Access is role-based and scoped to the entities and brands each admin may see. Changes move through separate development, staging and production environments with a manual promotion gate and rollback.
How this differs from a slots-first white label
- Skill games are native: seeded RNG, signed sessions, server-side score rules and backend-authoritative Arena and tournaments.
- The sweepstakes economy is built in: Gold Coins, Sweeps Coins and Bonus SC on one append-only ledger, with entry routes and redemption review per brand.
- Retention is operator tooling: rules, journeys, VIP tiers, daily rewards and mystery boxes are configured in the console, not coded per brand.
- Player protection is enforced by the platform: self-exclusion, account bans at the API layer, geo rules, single-session enforcement, MFA and passkeys.
Known limits, stated plainly: brands run in a single region, the brand slug cannot be changed after creation, and economy seeds are shared by reference across brands. Ask on the demo about anything your markets require.